The Luxury through the times took several forms, and always arouses in people an ambiguity. The desire to access it and the doubt on the merit. To take advantage of the Luxury without blame it is necessary to understand its meaning, the right size for your needs and its importance in daily context. Before you turn it into a lucrative business, the Luxury needs to be incorporated in your way of living, thinking and perceiving the world around you. There is No working with Luxury and not being part of it. The superficiality places you fatally in another sector with several other current designations. The real Luxury that crosses the times and that is perpetuated in many different ways, needs an engine called SOUL and an essential fuel called MONEY. The roar of this engine is called PROFIT.